Buy Now exposes the dark side of consumerism—planned obsolescence, waste, and environmental harm. Watch it this Black Friday week for a reality check.

As clean drinking water continues to be a global challenge, Xatoms is introducing a novel solution: purifying water with light. The company’s advanced photocatalysts—minute, powder-like materials—are engineered to break down harmful contaminants like bacteria and pesticides. When exposed to sunlight or artificial light, these materials convert polluted water into safe drinking water, without requiring complex infrastructure.